• Frugal Company

    Innovate Sustainably, Lead Ethically, Connect Globally

  • Reframe constraint into opportunities for innovation

    Frugal Company has created and curated exclusive tools, experts and ecosystem partners to help organizations transmute constraints into creative possibilities for a sustainable transformation.
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    Frugal Company is Abhinav Agarwal’s transformation playground to experiment and practice resourceful innovation for eco-sufficiency and change.


    Abhinav works with organizations, teams, and individuals empowering them to embrace change and foster innovation by leveraging constraints and inner resources. He wears the hats of a trainer, coach, change management consultant and product owner.


    Abhinav helps organizations access abundance through open innovation and facilitating winning partnerships with ecosystem players.
    Unlike other approaches his unique approach to sustainable leadership is inspired from the Indian philosophy, grassroot practices to create a group alchemy for authentic conversations and foster change. He helps organizations achieve sustainable growth through value based practices and a transformative learning experience.
  • Values






  • Adaptive navigation with Frugal Management

    Identify your problems and constraints
    Transmute your problems into an inspiring objective
    Map capabilities and onboard allies to access abundance
    Brainstorm activities and solutions
    Plan feedback rituals
    Make an impact
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    Download the Frugal management Canvas

    The Frugal Management Canvas is a strategic framework to provide a one-page, constraint-based strategy document for solving operational and strategic problems by leveraging available resources and finding creative and efficient solutions using effectual thinking, polarity mapping and OKR.
    This is an effectual approach that I use for change management and building innovation capabilities for intrapreneurs and entrepreneurs.
  • What can we do together ?

    Key notes, seminars, workshops and ecosystem building

    - Key notes

    Key notes to inspire creativity, frugal innovation and entrepreneurship for innovating under constraints in uncertain times with agility for a better world. I can speak in French and English on a variety of subjects from frugal innovation applied to Industry 5.0, changement management, Geopolitics of energy between france and India, foresight and other topics...Check out the media section on the different subjects on which I have spoken but not limited to.

    - Workshops on frugal management / Frugal innovation

    • Changing your perspective on constraints and complexity
    • Using reframing tools used by innovators to change the perceived problem
    • Understanding transformation cycles to understand change
    • Adopting entrepreneurial decision making under Knightian uncertainty, Marchian goal ambiguity, and Weickian sensemaking
    • Understanding the value of intangible assets
    • Understand the strength of personal and shared values for navigating under uncertainty
    • Putting it all together: Doing more with what you have and who you are for more impact

    Why do organizations fail implementing innovation initiatives

    • Too difficult to read organizational complexity
    • Biases, habits, urgency and constraints can create tunnel vision
    • Scalability of change initiatives due to cultural debt fail to embark a collective effort
    • Difficulty in reframing problems when you part of the problem if you don't have the right tools and mindset
    • Difficulty in correctly formulating problems instead of looking for solutions
    • No time to step back for introspection or to take a birds eye view
    • Difficult to identify hidden or dormant resources due to functional fixedness
    • Low awareness of the value of intangibles assets
    • Lack of courage and bold moves
  • Book an appointment

    Get in touch and we can discuss

  • Check out my book in French (English version will be out soon)

    5 years of transdiciplinary research in the form of a philosophical essay exploring the notion of transformation of matter, of individuals and a society !

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    Comment transformer une baguette rassie en baguette magique ?
  • What we can do together

    Keynote, training, consulting,  

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    Key notes

    #FrugalInnovation #Transformation #Innovation #Foresight

    Key notes to inspire creativity, innovation and entrepreneurship for innovating under constraints in uncertain times for a better world.

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    Custom workshops

    #FrugalInnovation #FrugalManagement #Effectuation #Innovation

    Training to build learning organizations and build internal innovation capabilities based on frugal innovation and entrepreneruship to leverage the organizations intangible assets.

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    Consulting and change management

    Coaching and training workshop

    Implementation of a frugal innovation culture and projects for organizations, cities, NGO's, foundations and startups.

  • 10 Principles of frugal innovation

    1. Focus on available, affordable and accessible resources

    2. Find new ways to add value to existing resources

    3. Understanding the problem is important, feeling it is better

    4. If you are sure about something, challenge it

    5. Embrace constraints to generate new solutions

    6. Combine knowledge and perspectives from two or more domains

    7. Focus on responsible value creation, not extraction

    8. Identify opportunities for co-creation

    9. Strive for simplicity

    10. Test, Transform, Thrive

  • Annual Frugal Innovation Day: 14th March 2019

    Exploring the various facettes of frugal innovation

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    1 day seminar

    One day seminar to explore the various concepts associated with frugal innovation as applied by companies, startups and NGOS. More info on the last edition here: www.frugalinnovationday.com


    To be a speaker, sponsor partner for the next FID2020, feel free to get in touch !

  • BOOK an exploratory call

    Select a date and time to book.

  • Resources

    Latest online resources

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    Medium publications

    Latest ramblings on innovation & creativity
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    Whatsapp community

    Rejoignez la communauté whatsapp sur l'innovation et le management frugal
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    Online community for sharing resources around frugal innovation.
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    Frugal Innovation channel with talks with experts in diverse fields
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    Collaborative notes taken by 30 add people during the frugal innovation day
  • Media

    Pubications, videos and podcast

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    Key note on Industry 5.0

    Key note at SIDO Paris on Industry 5.0 - December 2023

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    Dossier - Sobriété, croissance, quel équilibre ?

    Contribution to an article published in DAF-MAG (French magazine for CFOs)

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    Faire mieux sans dépenser plus

    Article dans Gazette des communes sur l'expériementation territorial avec la CC de Parthenay-Gâtine

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    Le management frugal pour les territoires

    Capsule video pour la semaine de l'innovation publique avec le CNFPT

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    A podcast in french on frugal innovation

    Podcast sur Innovecteursur les principes de l'innovation frugale et +

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    Resilient cities

    An interview on frugal and resilient cities in French & German

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    A 2 day online event on frugal innovation

    Organized by Région Bourgogne-Franche-Comté

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    Coverage on DW International German Channel on Jugaad

    Jugaad - - the Indian concept inspiring France

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    Les grandes entreprises touchées par « l’innovation frugale »

    Gazette de la Défense covering the Frugal Innovation Day

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    Innover pour réconcilier économie et écologie

    A roundtable organized by Expertise France on Frugal Innovation with other experts

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    Le « jugaad » : comment innover avec des ressources limitées

    An article in French News Paper les Echos

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    Utopias of sharing life, caring community in Paris

    An article in DNAINDIA by Prof. Gupta and his visit to Paris

  • Innovation Tarot - Mindset behind the method for solving problems !

    The "Innovation Tarot" is a problem solving deck to facilitate collective intelligence and group discussions by asking powerful & "facilitative questions" to answer all questions in the face of uncertainty and constraints.

    The method has been inspired from various approaches and synthesize complexe mental models through simple questions.

    It can be used for self-coaching, for innovation and design thinking workshops for co-dev and in various ways as described here!

  • My constellation of partners

    Get access to my network by working with me.

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    Map your talent ecosystem for hidden or dormant resources

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    Audit and consulting

    Valuation of your company's intangibles assets

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    Conscious leadership research and management consulting

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    Hardware Accelerator

    Hardware accelerator in Bangalore

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    Change agent Network

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    Grassroot network

    Spreading word about grassroot innovations pioneere by Prof. Anil Gupta

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    Sustainability Lab

    Santa shares her challenge model for being the change!

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    Think and Do Tank

    Sustaining impact projects

  • Get in touch

    Get in touch for your consulting needs or if you want to organise workshops, executive coaching or have any ideas for co-innovation !